When Steigenberger and Porsche Design join forces: Steigenberger Porsche
Deutsche Hospitality and the Porsche Design Group join forces to present the Steigenberger Porsche Design Hotels brand, an innovative hotel concept in the Luxury Lifestyle segment. The Steigenberger Porsche Design Hotels combine design, technology and lifestyle at the highest level.
The result will be a unique brand experience created from the design philosophy and values of the exclusive Porsche Design lifestyle brand. This will be combined with the excellence and experience of Steigenberger, which boasts a representative tradition stretching back over 90 years. The first planning step involves the creation of up to 15 hotels in global metropolises such as London, Singapore, Dubai and Shanghai.
Design and quality are top priority
“Steigenberger Porsche Design Hotels creates a brand that marries the design philosophy and values of the exclusive Porsche Design brand with the hospitality and quality of service of a Steigenberger hotel,” said Marcus Bernhardt, CEO of Steigenberger Hotels AG / Deutsche Hospitality. “Our common goal is to establish a new hotel product for a global target group that seeks uniqueness and has the highest quality aspirations.”
“The Steigenberger Porsche Design Hotels will offer an unusual and exceptional space and lighting concept,” said Dr Jan Becker, CEO of Porsche Design Group. “The innovative rooms and suites will feature a unique design and interior that captures the spirit of the environment. Travelers looking for extraordinary experiences will find the Steigenberger Porsche Design Hotels in some of the most breathtaking locations in the world.
The hotels will offer at least 150 rooms, suites and penthouses. They will also have a remarkable restaurant and bar concept, exclusive Meet & Greet Cubes, a health and beauty center and a gym covering a minimum area of 1,000 square meters.
Deutsche Hospitality is already present in the Luxury, Upscale, Mid-range and Economy segments through the existing brands. “We have set ourselves the goal of achieving significant global growth by 2027,” continued Bernhardt. “For us, Steigenberger Porsche Design Hotels is an important step towards the long-term appeal of an attractive target group and towards meeting the growing demands for individuality, exclusivity, design and an unmistakable hotel experience.
The development of Steigenberger Porsche Design Hotels allows Porsche Design to transfer its brand philosophy to exterior and interior architecture. This will make design know-how accessible to a wide audience via the vehicle for exceptional hotel projects. Jan Becker: “The brand perception factor is becoming more and more important for customers. In hotels, we convey the brand experience in a unique way, which allows us to introduce further differentiation in the market.
About Steigenberger Porsche Design hotels
In 1963, Professor Ferdinand Alexander Porsche imagined the 911, one of the most important design objects in contemporary history. He then founded the exclusive lifestyle brand Porsche Design in 1972 in pursuit of a vision to transport the company’s principles and the Porsche myth beyond the limits of the car. His philosophy and design language continue in all Porsche Design products to this day. Albert Steigenberger opened the Europäischer Hof in Baden-Baden in 1930, a hotel that would become the founding myth of Steigenberger Hotels AG. 160 hotels now operate under the Steigenberger name on three continents. Deutsche Hospitality has been part of the Huazhu group since 2020. Huazhu is one of the largest hotel groups in the world. The company’s portfolio includes more than 7,000 hotels and its H Rewards bonus program currently has over 174 million members.