The Swiss tourism industry has launched its “Clean & Safe” campaign. The campaign, consisting of an information platform and a label, was launched by Switzerland Tourism as part of its “recovery plan”.
For some guests, entering the new normal is accompanied by doubts and uncertainties. In order to build confidence in Switzerland as a holiday destination, an information platform on www.clean-and-safe.ch provides an overview of all industry-specific protection concepts.
The “Clean & Safe” label means for customers that tourism service providers have made a conscious commitment to comply with the protection directives following the COVID-19 coronavirus epidemic. It is available for hotels, restaurants, lake shipping companies, cable cars, public transport and meeting rooms. All label holders guarantee compliance with strict rules set by the tourism industry.
Switzerland already has a reputation for being clean and safe. An evaluation by Tripadvisor users confirms the high ratings of the country in terms of cleanliness.
Switzerland’s return to the new normal
With the first two rounds of easing measures on April 30 and May 11, Switzerland has moved to the new normal. Hotels, museums and restaurants have resumed their activities and shopping is again possible. Ski lifts, lake navigation companies and tourist attractions are expected to resume operations on June 6 and events for up to 300 people may also be held again.
The borders with Austria, France and Germany were opened on June 15 and for all other Schengen countries, the borders will open on July 6.